Destination Missoula is committed to upholding the Montana State Tourism brand pillars while promoting Missoula as a unique and transcendent destination where wanderlust is indulged and discovery is a given.
As we market Missoula we play to its strengths, of which there are a multitude. We also think ahead and take into account opportunities on the horizon that we can use to Destination Missoula’s advantage. As a team, we keep our eyes open to inevitable challenges and work toward solving them efficiently and effectively. And we do it all with a foundation of pure gratitude that we get to live in and tout such an exceptional place.
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Increase the demand in Missoula for hotel rooms, attraction visits, concert and festival attendees, package tours, retail sales, restaurant receipts, local transportation and other events and activities that positively affect the economic impact of the local tourism industry.
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Boost the demand for and usage of venues in Missoula for groups and special events that, in turn, draw attendees to stay overnight in Missoula hotels.
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Via the Missoula Sports Committee and direct sales efforts, recruit, grow and retain sports events in the Missoula area and continue to expand visibility of Missoula as a premier athletic destination, especially in the youth sports market.
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Gain national and international media exposure for Missoula’s diverse attractions, natural environment, rich history and unique personality to further educate and facilitate understanding of the Missoula product.
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Support and contribute to the enrichment of Missoula’s multicultural, performing and visual arts, historic, recreation, education, sports, business and entertainment communities.
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Welcome all visitors, regardless of age, sex, sexual orientation, race, color, national origin, religion, marital status, veteran status or disability.
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Through strong community outreach and with recognized expertise in the tourism industry, actively participate in and contribute to the overall strategic planning for the growth and sustainability of the tourism industry in Missoula.
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To educate and bring awareness to the community of the importance of tourism to Missoula’s economic health and the preservation of its residents’ lifestyle.
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Actively seek cooperative community partners to assist Destination Missoula and the Missoula Tourism Business Improvement District in meeting the above goals.
