Vision: A vibrant and inclusive quality of life, place and experience for our community and visitors.
Mission: Promoting responsible and sustainable year-round tourism.
Destination Missoula’s mission is to market Missoula and surrounding areas as a premiere travel destination thereby creating vibrant growth in the economy and enhancing the quality of life.
Since 2003, Destination Missoula has been promoting Missoula tourism, developing effective methods for attracting and hosting conventions and events in Missoula, and educating our community on the significance of tourism as an economic driver.
Partnering with Destination Missoula is kind of a no-brainer. We’re here to see to it that our community thrives, and we support the folks who help make it a place well worth stopping and staying awhile: you. Did we mention how little effort and cost it takes on your part?
Hundreds of millions of dollars are pumped into our local economy through the convention and tourism industry. By jointly investing our resources, together we can attract visitors to Missoula, and increase our collective voice at the city, county and state levels. The more we support tourism, the more our community—and your business—benefits.
There’s this place where we’re in the business of working together, and the more you give the more you receive. When you become a Destination Missoula partner, Missoula wins. And when our community is healthy, we all win.