Marketing Plan

Each year, the Destination Missoula produces a comprehensive marketing plan. This plan outlines marketing goals and measurable objectives to achieve goals.  This plan has been approved by the Destination Missoula Board of Directors as well as the Montana Office of Tourism.

2019-2020 Marketing Plan
2018-2019 Marketing Plan
2015-2016 Marketing Plan
2014-2015 Marketing Plan  
2014-2015 Marketing Plan
2013-2014 Annual Report
2013-2014 Marketing Plan
2012-2013 Marketing Plan
2011-2012 Marketing Plan

Below are some examples of Destination Missoula's proposed advertising and projects.

Joint Ventures

(Advertising or projects where that the Destination Missoula partners with the Montana Office of Tourism or Glacier Country.)

  • Corporate Meetings and Incentives
  • Destinations Magazine
  • Good Housekeeping
  • Leisure Group Travel
  • MSN Website Advertising
  • Placement in the major newspapers in Chicago, Portland, Seattle, Minneapolis, Denver, Phoenix, San Fransisco, Salt Lake City and Spokane.

Tradeshows Attended

  • MT Coaches Clinic
  • Interbike 14'
  • IMEX
  • TEAMS 14'
  • MHSA Annual Meeting
  • Go West
  • RMI Roundup
  • NASC Symposium
  • Collaborate
  • Glacier Country Media Trip

Consumer Advertising

  • 99 Things to Do in Yellowstone
  • Big Sky Magazine
  • Cultural Treasures
  • Fearn’s Glacier & Yellowstone Brochures
  • Glacier Country Vacation Planner
  • Meetings West Guide
  • Modern Bride
  • MT Vacation Planner
  • Ladies Home Journal
  • Oprah
  • Outside Magazine
  • Rediscover Montana
  • Via Magazine


  • Total Visitor Sessions= 360,000

Visitor Guides

  • 115,000 printed annually

Inquiries via email, website guest book, called, trade show leads, etc

  • 54,000